arête wine project

Arete Beverage Consulting

arete wine project offers consultation services for almost any wine and cocktail related need. Whether you are a full service restaurant, bar or retail wine store our experience will help increase every aspect of your wine, beer and liquor related business. We offer personal wine consulting that includes building cellars of every size, providing wine for weddings and corporate parties. We also feature in home wine tastings and education.

 

Restaurant/Retail/Bar

• Inventory Management and Control
• Wine Program Consultation and Set Up
• Purchasing
• Staff Training

Private Cellars

• Inventory Management and Control
• Private Wine Tastings
• Purchasing

Weddings/Corporate Parties

• Initial Consultation
• Private Wine Tasting
• Personalized/Tailored Packages

Personal Services

• In Home Wine Tastings and Classes

 

 

Call or email for a free consultation

904-631-6594

[email protected]

arete wine project manifesto

This is a proposition for arête wine project.

arête {ahr-i-tey}is an ideal…loosely translated this ideal involves diligently pursuing the perfection of one’s character and the souls goodness. This is not only the name of this project but the driving force behind everything we do. Our diligence and the grower’s diligence; our soul and the soul of the vine. The goal of this company is to champion family wine growers who are lovingly crafting wines of distinction, personality and terroir.

We will achieve success in this endeavor by listening to people and building relationships. Education will be the key to this project. Education about what wine really is and what makes it special and unique from all other beverages. Mark Twain wrote "There are no standards of taste in wine, cigars, poetry, prose, etc. Each man's own taste is the standard, and a majority vote cannot decide for him or in any slightest degree affect the supremacy of his own standard.” We want to help people find their tastes. Wine should taste different from each region and in each vintage and once the client discovers which regions they enjoy and whether or not they like a new world style wine or an old world style wine the possibilities are endless. Imagine walking into a wine store with 20$ and the assurance of satisfaction. Now learning about wine becomes an adventure. Where will I travel tonight? France, Italy, USA, Australia, Spain, South America, Germany, Austria, Hungary, Israel, Turkey, South Africa, New Zealand. Who will I meet and what will I learn. The possibilities are endless.

Mutineer Magazine

If you have been reading my blog since its inception just three weeks ago, then you will know of the detest I feel towards wine publications. If not, shame on you, and before you continue reading this post you should read My Story, and Convictions to gain a better understanding of the root of this detest. I should stop right here and say this only pertains to the magazines that focus on wine and spirits. I have no quarrel with food magazines who also cover wine, because they have not been corrupted by the blind tasting sniff, swirl, spit, and score with no clue what is in the glass(it may not even be wine) that has bastardized the wine industry.

For those of you who share my thoughts and the number of you that I am sure will have your eyes opened to this truth over the course of the next few years it is time to embrace the revolution that is Mutineer Magazine. A new wine and beverage magazine set in the world that we live in, brought to you with no pretense rather the intention to inform and empower.